Health Partners Plans Takes National Pr News Award For Rebranding Campaign

Sierra Leone News: Medical Stores catches fire

The building that was raized to the ground at Medical Stores

More information on PR Newswire can be found on their web site . You can contact the service with questions or concerns here . Health Partners Plans Takes National PR News Award for Rebranding Campaign Copyright 2014 . All rights reserved. This material may not be published, broadcast, rewritten or redistributed. PHILADELPHIA, March 10, 2014 — /PRNewswire/ — Health Partners Plans (HPP), a not-for-profit health plan serving more than 180,000 Medicare, CHIP and Medicaid members in the Greater Philadelphia region, received the PR News Nonprofit PR Award for best branding/rebranding campaign during an annual awards luncheon on February 26 at the National Press Club in Washington, D.C. The competition attracts entries from national leaders in numerous fields, including Allstate, ExxonMobil, the U.S. Postal Service, NYU Langone Medical Center and Longwood Gardens. HPP received the award for its innovative rebranding campaign, “Doing it Right.” The branding message about the organization’s new name and look was revealed last year to over 2,000 people during its annual Crazy Praise Dance Showcase and Health Fair. The campaign continued with a dynamic website redesign, features in major media, a creative advertising campaign and the launch of the HPP corporate presence on Facebook, Twitter and Instagram. The comprehensive, multifaceted campaign and change from Health Partners to Health Partners Plans was designed to support HPP’s growth and expansion into new product areas. “I have no doubt that our bold, vibrant new look and the excitement and publicity it generated played a key role in our record-breaking Medicare launch,” said William S. George, president & CEO. “We exceeded the initial enrollment numbers of all other area Medicare plans by far. This award, our growing enrollment and top scores in member, provider and employee satisfaction are proof that our commitment to ‘doing it right’ is well received. We’re thrilled to have this honor!” PR News is a nationally recognized industry resource and training tool for communications, marketing and public relations professionals.

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Widespread speculations as to the cause of the fire, was put to rest with the Ministry issuing a release, stating that the fire was caused by an electrical fault on the complex. Workers at the scene, during the course of the incident say they were performing muslim prayers, when they heard an unusual sound and then smoke billowed from the building. The old building which was engulfed by fire is part of the Medical Stores complex which the Ministry of Health stores medical drugs and other paraphernalia. The main store located about 200 metres from the fire which holds the Free Health Care drugs and other 14 buildings including UNICEF Country Office were left intact. The affected building is located at the front of the complex where there are two other old buildings. Speaking to some of the workers, they commended the National Fire Force for their timely intervention and the efforts put in containing the fire and preventing a conflagration. According to the workers, one of the saved old buildings nearly caught fire sometime ago, which was also due to an electrical fault. They said they reported the incident to the authorities concerned but that no action was taken. They claimed it is the same problem that has resulted in the burning of the building. Senior officials of the Ministry of Health took the Press on a conducted tour of the complex including the store where all the Free health care drugs are stored while explaining that the burnt-out store contained non-essential drugs except for a very small quantity for Lumley Health Centre. The Minister of Health Miatta Kargbo who was on the scene explained to reporters that the building was an old World War 2 prison and that most of the drugs in it were meant to be destroyed after being collected nationwide apart from the small quantity for Lumley Health Centre. She however said that they are waiting for the full report on the cause of the fire from the National Fire Force after their investigations. Tuesday March 10, 2014

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